Finnish paper group Ahlstrom launches the WallStar Digital Peel & Up range, designed specifically to eliminate the problems associated with wallpaper hanging. This self-adhesive non-woven backing offers an easy-to-change solution, enabling customers to redecorate more frequently themselves.
No glue or special equipment is required. It can be repositioned during installation and easily removed. Users simply peel the adhesive wallpaper from its liner and apply it to the wall. No adhesive residue remains after removal. The Peel & Up range offers satin and matte backings, 100% PVC-free.
To develop this new product, the papermaker teamed up with printing machine manufacturer Xeikon. The WallStar Digital Peel & Up range is digitally printed on a Xeikon dry toner color press for wall decoration.
Anna Brikh, Product Manager at Ahlstrom, comments: "As a substrate supplier, we are literally between the printer and the consumer. The substrate has to bring these two worlds together, meet the demands of the market and guarantee the top quality of the end product. (...) We believe that WallStar Digital Peel & Up is an important step in meeting the personalization trends underway in the decoration markets."
