1) A more inclusive representation of the target
From a general point of view, the target audience profiles are broadening. The graphics and personalities representing the brands embody more diversity and integration of disabilities. Advertisers are asserting their values by relaying their advertising message and symbolizing more and more minorities in their visual communication.
2) A better reading of the data
On the web, infographics with original and sometimes amusing graphics continue to enjoy their current success in 2022 thanks to their ease of understanding. Figures, like graphs or diagrams, and summaries are revamped for a more playful and attractive style.
3) Flashy tones in the background
Marketing campaigns use icons and illustrations in bright, bold colors to grab more attention and stand out. The backgrounds in the layout display clean, bright solids.
4) The exploitation of memes in marketing
These humorous visuals, ultra-viral on the net and devoid of context, are increasingly used in the online publications of various brands thanks to their effectiveness in terms of engagement.
5) The return of serif fonts
Fashion is an eternal restart and fonts are no exception to the rule. Whether it's a nod to social networks or a desire by brands to display an old school model, typefaces with serifs are making a comeback in 2022.
6) Catchy quotes
To attract a larger audience and capture attention quickly, an excerpt of the media (article, video or podcast) is highlighted. Screenshots framed on comments from social networks increasingly illustrate the media. Newsletters, blogs or website pages share these testimonials, in order to increase their notoriety and the trust of Internet users.
