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File / Myth 4: Is print marketing still profitable in the face of digital marketing?

Kodak Confirms Its Recovery with a Fourth Consecutive Quarter of Growth

Komori continues its industrial transformation, shifting from offset presses to printed electronics

Printing More news

Myth 3: Is print no longer effective? Why this common misconception doesn't hold up to research

File
File

Myth 2: Paper vs. Digital: Misleading Comparisons

File

Myth 1: Does paper really destroy forests? Data that challenges common beliefs

Exclusive

Marketing Print Materials Demystified: Why Common Misconceptions Hinder Communication Strategies

Aubin: The DREETS Rejects the PSE

Packaging / Label More news

Hybrid Software Adds AI to PackZ 12 for Packaging Prepress

Heidelberg Automates Spot Color Preparation with ChromaStar

Miller Graphics Receives the "Made in France" Certification for Its Sleeves Manufactured in Limoges

Graphic Design More news

Miss Pitch Awards 2026: A Print Campaign Wins Three Grand Prizes

Miss Pitch 2026: a competition, a cause and a 100% independent jury

Chupa Chups creates an unopenable lollipop to launch its new packaging

Paper More news

Torraspapel Malmenayde Changes Its Name

Geir Drangsland and Yves Bailly

Norske Skog Golbey: Yves Bailly Retires; CEO of the Norwegian Group Takes Over

Smurfit Westrock Pine Pulp

Fire at Smurfit Westrock in Biganos: 12,700 metric tons of materials destroyed

Visual communication More news

Maine-et-Loire: A New Signage Workshop Opens with an Eco-Friendly Focus

Maxime Tijou

The HiSeiki T Series: A cutting table for thick materials and a wide range of applications

The Nautilus single-pass UV press now features digital varnish and supports a wider range of media

Environment More news

The latest figures from Arcep highlight the environmental impact of digital technology

Trends in greenhouse gas emissions (in thousands of metric tons of CO2 equivalent) and electricity consumption (in TWh) at data centers

Bank of France: Banknotes Made from Organic Cotton to Reduce Their Carbon Footprint

DS Smith replaces plastic cushioning with cardboard at blind manufacturer Somfy

Digital More news

How French companies are preparing their communications strategy for 2025

Global advertising: unprecedented growth driven by digital giants in 2024

Alliance Digitale 2024 Forum: a preview of the challenges of ethical and responsible marketing