New communication and information technologies have revolutionized the way human society communicates. The written word appeared very early in human civilization, and after clay tablets, stone, papyrus and parchment, paper has been the medium of choice since the appearance of paper mills in Fabriano, Italy, in the 13th century. The digital revolution has revolutionized the written word and its industrial reproduction.
In this three-part dossier, Léonce-Michel Deprez, who for many years ran the Deprez printing house in Pas-de-Calais, France, specializing in magazines, catalogs and flyers, shares his analysis of the evolution of three major sectors of the print market - real estate communication, advertising and books - and their strengths today in the face of digital.
