Online printing for self-publishing
In France, the self-publishing market is experiencing strong growth. The post-Covid period has seen an increase in self-published manuscripts, representing around 20% of total book submissions. Online book printing has consequently expanded, offering flexible solutions for printing single books or small batches, with excellent value for money. Interestingly, online book creation generally generates low-volume orders. HelloPrint indicates that almost 50% of orders are for a single copy. Online book printing therefore seems to be serving as a launch pad for self-published authors!
Advanced customization options
One of the major advantages of online printing is personalization. HelloPrint offers a new, enhanced range, with more options, competitive prices and a simplified interface. Its book printing online sales have grown by almost 40% over the past year, and of this growth, books for hardcover glued hardcovers account for 90% of HelloPrint's sales volume, compared with 10% for sewn hardcovers, which are more refined but also more expensive. This illustrates the dynamism of customer demand, and the need to propose a more competitive offer to capture it.
Professional quality at an affordable price
Today, digital printing guarantees results of exceptional quality: vibrant colors, impeccable precision and meticulous finishing. By cutting out the middleman, online printing reduces costs, making these services accessible even to small budgets. At HelloPrint, book orders average around 100 pages, but it is possible to print up to 400 pages or more with the right pricing options and a customized quote. It's important for professionals to offer their customers flexibility, and that means a highly personalized experience.
