HelloPrint, online printing platform with its extensive catalog of customizable products, analyzes thousands of printed designs every day. Based on these observations, the specialist shares his predictions for the graphic trends that will mark 2025.
Artificial intelligence: at the heart of visual design
Artificial intelligence (AI) now plays a key role in the creative and technical process. It is used to analyze and optimize print files, but also influences graphic aesthetics. AI-generated creations incorporate novel textures, abstract patterns, dynamic effects and bold collages. HelloPrint also highlights the growing use of AI to translate content directly onto visuals, making creations more accessible on an international scale.
Focus on sustainable development
Respect for the environment has become a necessity, strongly influencing graphic design. Brands favor sustainable and recyclable materials, with textures like kraft paper and natural color palettes, evoking a link with nature. HelloPrint notes an increase of almost 15% in orders for eco-responsible personalized products between the end of 2023 and the end of 2024, confirming the growing interest in more environmentally-friendly solutions.
Inclusivity: design for all
Inclusivity is now a requirement, more than a trend. Graphic designs aim to reflect the diversity of societies, reinforcing public trust and engagement. Inclusive visual representation helps to forge stronger links between brands and their audiences, a practice that is becoming a must for 2025.
Bold typography and minimalism
Bold, legible and straightforward typography continues to appeal in urban environments saturated with visual stimuli. These streamlined styles, often used for poster campaigns, facilitate striking, memorable communication.
At the opposite end of the spectrum, maximalism seduces with its rich, detailed designs, capable of capturing attention and further engaging the audience. The poster for the Paris 2024 Olympic Games, which caused a sensation with its charged artistic approach, embodies this inspiring trend for many designers.
In 2025, graphic trends will blend technology, sustainability and societal commitment. Whether through the use of AI, responsible materials or inclusive aesthetics, the print sector continues to evolve to meet the expectations of brands and consumers. These developments are shaping a new era for visual communication.
