The Bee'n'Bee operation by BETC Sustainable
Since 2008, the BETC Paris communications agency has invested in CSR through multiple actions, projects and environmental objectives, which earned it a Gold level recognition by the EcoVadis rating platform.
This year, the group had the idea of printing its CSR report with vegetable inks on mineral paper, resistant to grease and humidity, with the aim of being able to recycle it, after reading, as a shelter for wild bees.
Distributed on demand, this report is also available for download on the agency's website. The 10 copies made on the Mineral Paper to test the idea and study its feasibility are already sold out. However, the creative idea of this marketing operation highlights the advantages of such a medium. " We have had good feedback from professionals and experts via social networks (management and SD/SCR specialists) on this approach to raising awareness of biodiversity and the reuse of objects at the end of their life cycle "says Valérie Richard, CSR manager at BETC Paris.
A waterproof, flexible and ecological paper
Mineral Paper is made of 80% stone powder and non-toxic resin (high density polyethylene HDPE). Naturally white and matte, it contains no water and produces no waste during its manufacture. It can be printed, folded, scratched, embossed, (...), it has the same characteristics as cellulose paper and its Soft Touch aspect is very pleasant.
Thin and resistant, mineral paper offers a multitude of uses:
- outdoor posters ;
- restaurant cards ;
- creative paper hobbies ;
- labels, and more.
