The 2021 greeting card from Cloître Imprimeurs does not go unnoticed on a desk: the square of paper unfolds over a meter long to display its message : "We have so many wishes for this new year that one card wasn't enough." Because the printing house located in Finistère did not send a greeting card, but sept?!
"We had a bouquet of vows to offer. And the best form we found was to multiply the small greeting cards in one and the same object. Each one of these cards has a particular greeting on it." explains Marie-Claire Franchet, director of communications for the 115-person print shop.
The creativity of LISAA's graphic design students is put to good use
This card was created with graphic design students from the Institut supérieur des arts appliqués (LISAA) - Mathilde Davoust, Margaux Everwyn, Léa Martinez, Maurane Noël, Clément Pacary, Clara Viger, Simon Vigot and Tiphaine Joannès. Once the general shape was found, a second work was done to make the six inner cards.
"For several years now, we have been welcoming about 50 students from the LISAA in Rennes. They visit the workshop and take part in workshops. We had already collaborated to create the 2019 calendar." (Read about it Graphic design students at work on the 2019 Cloitre calendar )
Screen, offset and digital printing on eight papers for this generous card
Produced in 1000 copies, the greeting card was made with eight different papers by the Italian papermaker Fedrigoni. The glitter silkscreen printing of the cover was entrusted to Japell Hanser & Sag located in Pussay in the Essonne department, Cloître printed the leaflet in offset and digital, and S2M took care of the routing.
The folding, gluing and inserting of the cards was carried out by the employees of the printing works. "Office people, workshop people... everyone got together to glue and insert the little cards into a good ambiance?!"
The greeting card, an "important part of the customer relationship."
"The paper greeting card is an important part of the customer relationship, and even more so this year. We also wanted to create emotion. And based on the feedback we're getting, we have réussi?!"
Since the sending of the card, the printing house has received beautiful messages of thanks and congratulations for the card "really super cool", "original", who "made an impression in the office" . And for some addressees, this printout even brings "rays of sunshine that we miss so much right now." and puts some "balm to the heart in these times" when another confides: "In order to keep the fun going, I keep myself the pleasure of discovering every day, a map among the carte?!"
