The printer Carestia Arcade Beauty, based in Mouans-Sartoux near Grasse (06), specializes in products for perfumers and in paper impregnation technologies - its flagship product is the blotter, which allows perfume testing in stores or laboratories.
To obtain the optimal correlation between the quality of restitution and the durability of the olfactory notes
In order to meet the expectations of brands and retailers of single-use products in line with an ecological approach, the printing works is promoting its microencapsulation technique on new cardboard samples.
"After the traditional impregnation, then emulsion which consists of including an alcohol-free fragrance base between two cards, brands are now interested in microencapsulation" explains the printer.
Microencapsulation is a technique that consists of depositing on paper, the olfactory notes trapped in micro capsules that open with friction to release the molecules that have remained intact.
The "cushion blotter" (see photo in one) consists of two cardboard discs, one of which has a cut-out ring that simply has to be grasped and actuated like an olfactory powder keg to release the olfactory notes under the effect of rotation.
Among the arguments put forward by Carestia in favour of this technique: the economy of the juice, the regulations on the additives used and the environmental commitment. The card used is FSC and 100% recyclable and the membrane of the micro capsules is formaldehyde-free and micro-plastic.
This new generation of samples made in France meets the expectations of brands for single-use perfume tests distributed in stores or slipped into postal packages, as an alternative to traditional testers.
The "Roll and smell" is based on the same principle by simulating the roll on sample of the range. Deposited on the area of the ball, the microcapsules release the notes on the wrist or in the atmosphere as soon as the cover is separated from the sample.
"Pull and Smell" comes in the form of a decorated card that simulates the bottle and its cap, which you simply pull as you would open a bottle. When rubbed, the olfactory notes are released on the wrist or into the atmosphere.
