The gift card industry is looking to reduce the use of plastic. Fedrigoni has responded with the launch of Symbol Gift Card Board, a cellulose alternative to plastic cards.
An ecological alternative to plastic cards
Launched in September 2024, Symbol Gift Card Board is distinguished by its composition in FSC-certified virgin fibers, guaranteeing reduced environmental impact. Unlike plastic cards, this medium is fully recyclable in conventional paper circuits, helping to reduce plastic waste.
The use of plastic in the manufacture of loyalty and gift cards is declining, under pressure from consumers and companies concerned about their environmental footprint. Symbol Gift Card Board responds to this demand with a solution designed to be recovered at end-of-life in paper recycling chains.
Technical performance tailored to the needs of the sector
Symbol Gift Card Board achieves an A+ rating in the Aticelca 501 assessment, which values its suitability for recycling. This rating testifies to its manufacturing quality, especially for demanding printing applications. Its smooth surface enables faithful reproduction of details, essential for cards where aesthetics and personalization are paramount.
The product also features high grammage and optimum rigidity, ensuring resistance to logistical conditions from manufacture to delivery to the consumer. These properties are essential to guarantee the durability of gift cards throughout their life cycle.
Responding to new consumer behaviors
According to Fedrigoni, this new offering follows a trend observed in several markets. Consumers are tending to favor more responsible solutions, reconciling luxury with respect for ecological values. In this context, a sustainable gift card is an appropriate response to new expectations, particularly in terms of waste reduction and the choice of renewable materials.
The gift card industry is entering a new era of environmentally-friendly practices. As alternatives to plastics proliferate, printers and industry professionals must adapt to these new demands.
