With a presence spread over four industrial sites âeuros three in Brittany and one in Vendée âeuros the new family-owned group embodies a growing trend towards consolidation among small and medium-sized label manufacturers. Beyond the economic synergies, this operation calls into question the durability of local structures and their adaptation to market changes.
Grand Ouest Etiquettes, which has specialized in self-adhesive labels and dispensing systems for 40 years, has sales of ?27 million and 135 employees. By integrating Etik Ouest (sales ?9 million and 50 employees), renowned for its intelligent labeling solutions, the group achieves the critical mass needed to hold its own against more structured competitors, while capitalizing on enhanced customer proximity.
One of the major thrusts of this merger is the emphasis placed on eco-responsibility. Grand Ouest Etiquettes and Etik Ouest strive to design products with reduced environmental impact, using recyclable materials or materials from sustainable sources. This approach is part of a global trend in which clients, particularly in the food and cosmetics industries, are demanding environmentally-friendly solutions.
Etik Ouest brings to the group expertise in smart labels incorporating technologies such as RFID. These labels, capable of storing and transmitting data, play a key role in modern supply chains and traceability applications. In addition, Etik Ouest's innovations in packaging closure systems, combining functionality and eco-design, represent a differentiating asset. These developments open up new opportunities in a variety of sectors, from fresh produce to medical devices.
