The unprecedented situation of containment is a tremendous source of inspiration for marketing, advertising and design professionals. These five creations, official or not, compete in inventiveness for our greatest pleasure!
The recipe for the Midlife Whopper
Forced to close its fast foods, Burger King France with the Parisian advertising agency Buzzman has rethought its marketing strategy. The brand regularly publishes recipes for special homemade hamburgers on social networks. A good idea to stay present while playing on sharing with a touch of self-mockery.
The pint of Guinness Stay at home version
This brilliant Guinness-style creation is not an official publication. It was designed by the Irish-based advertiser Luke O'Reilly as part of a personal project. He portrayed the iconic pint with a sofa as a foam to illustrate the "Stay at Home" principle.
Alone in the middle of the pages of Where's Charlie? ?
In this period of social distancing, the character Charlie, who usually takes crowd baths, is now quite alone! The principle of these game books Where's Charlie? ? created by Martin Handford, was hijacked by American editorial cartoonist Clay Bennett for the newspaper Chattanooga Times Free Press and by the artistic director Pedro Mezzini of the Argentinian David the Agency.
The essential guide to discover the most beautiful corners of your apartment
During lockdown, impossible to travel. No matter, you just have to adapt and discover the most beautiful and unusual corners of your place with the Guide for the backpacker in your apartment 2020 edition! A cover full of humour created by Emmanuel Jacob from Strasbourg for the Blog de Quartier de la Robertsau.
Netflix series spoilers on the street
And here's another particularly brilliant idea. How do we dissuade people from leaving their homes? By posting things on the street that they wouldn't want to see! And what could be better than Netflix series spoilers?
This bold idea was conceived by two Thai students from the Miami Ad School in Hamburg, Germany, Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo, as individuals. To present this campaign, they made a fake commercial with real spoilers from the series Strangers Things, Love is blind, Narco, Money Heist.. and Kingdom . Due to the high number of shares and the confusion about the authenticity of the video, the streaming platform had to indicate that it was not the author's.
