While some activities are gradually resuming with deconfinement, others remain at a standstill. In the events sector, the cancellation of all international trade fairs in 2020 will inevitably have a major impact on the printing works specialising in the following sectors advertising printing and POS .
While hoping and waiting for the reopening of small fairs and local events, printers are organizing to maintain an activity. This is the case of the company Bikom The company is based in the Yvelines region of France and specialises in cardboard advertising printing and point-of-sale advertising (POS).
To survive the health crisis, the company has created a range of products dedicated to the coronavirus, reports the newspaper 78actu . Signage, hydroalcoholic gel supports, information panels Bikom produces about twenty recyclable cardboard products related to the epidemic.
A production that does not compensate for the losses incurred, but represents the vital minimum to keep the company running, Laurent Froissart, manager of the company, explains to the media.
It's also a matter of survival for the ad printing company.. Metropole settled in Gennevilliers. The company, which specialises in packaging and event creation and whose customers include the Porte Maillot exhibition centre in Paris, launched the marketing of hydroalcoholic gel bollards in mid-April, reports Le Parisien . Contactless terminals available in two models: one for children and one for adults.
"?On has lost a lot. When that market opened up, we saw a loophole where we saw engouffrés?" explains Nicolas Faure, the company's Director of Development, on a daily basis. More than 200 distributors have already been produced, and the printer says it can sell several tens of thousands.
