The commercial printing market, although essential, is undergoing a gradual decline due to the digitization of communications and the reduction in printed volumes. This context is forcing players to rethink their business models in order to remain competitive. This challenge is all the more crucial as they have to adapt to a customer base that is increasingly demanding and oriented towards digital solutions.
Saxoprint's strategy: a response to price pressure
Saxoprint, thanks to its price-focused strategy and optimized production processes, has managed to maintain its position, in particular through a best-price policy in the DACH markets (Germany, Austria, Switzerland). This approach, focused on optimizing production costs and operational efficiency, has enabled the company to secure its position against competitors also affected by falling volumes. Cewe emphasizes that this strategy has led to an increase in Saxoprint's market share, despite a slight drop in sales to 43.0 million euros.
Optimizing production processes: beware of the glass ceiling
To support this strategy, Saxoprint has invested in improving its production processes, which in turn has boosted its EBIT from 800,000 euros to 1.8 million euros in one year. These results demonstrate the companyâ??s ability to reduce costs despite pressure on prices.
Alongside its traditional business, Saxoprint could consider diversifying into higher value-added services, such as advanced product personalization, following the example of Vistaprint.
