The Danish agency & Co chose to play on emotions to communicate in an original and creative way with this recent campaign for the oldest amusement park in the world. According to the agency, " contrary to what most people believe, almost all sales are driven by emotions. "
Currently, on all the buses of the line 37 that crosses the park, the windows are covered with a printed semi-opaque microperforated film, representing the passengers with their heads down, hair and arms hanging. The tagline on each side of the bus, " Take the bus to the most fun garden in town ", completes the eloquence of the visual.
This is a very creative way of arousing curiosity and enthusiasm for thrill rides for the inhabitants and tourists of the capital.
Tivoli is unique in that it is located in the heart of the city, near the main train station, and its origins date back to 1843. It is to him that we owe the existence of the Disney parks for having inspired the concept.
tivoli is a huge garden that serves as a venue for various events and concerts, as well as an amusement park. It is a great success with more than 5 million visitors per year.
