An interest in people
The new advertising spot for Monabanq, one of the pioneers of online banking, has been broadcast on TV and digital screens since August 29. The desire of Alain Colin, CEO of Monabanq, " putting our clients' names before the word "banq" sums up our philosophy: people before money "is translated by the Parisian communication agency The Good Company.
Produced at the Gare de l'Est in Paris, the film follows an ecological approach dear to the agency, which is committed to social and environmental issues and has already won awards for its CSR initiatives and its various campaigns: 13 awards for 16 productions!
The filming was assisted by the participation of Secoya, a consulting agency specializing in production ecosystems, in order to reduce its carbon impact as much as possible. The team of technicians and actors were made aware of CSR issues during this period and a food donation to the MIAA association (Mouvement d'Intermittents d'Aides Aux Autres) was even set up.
The Good Company, B-Corp certified
Created in January 2019, the young consulting and creative agency The Good Company is composed of a collective of communication professionals headed by Luc Wise, who comes from Publicis. Their dominant strategy is to develop responsible communication and an ethical profile, both internally and externally. « Work hard and be nice to people "[Work hard and be nice to people] is framed on one of the walls.
Member of 1% for the Planet and B-Corp certified, The Good Company's ambition is to act in favor of a " capitalism that is more responsible, more transparent, and that works for what is called "business for good". With the idea, difficult to translate into French, that "business for good is good for business" says Luc Wise.
