French food brand Michel & Augustin stands out for its original visual identity. Once again, it has used humor in its "Fier d'être gourmands" campaign, dressing up its 250 and 500 ml drinkable yoghurt packs, the historic "Drinking cow swimwear.
Five of these new packs, one for each flavour, will be available until mid-September "to celebrate summer and the brand's new campaign" announces Michel & Augustin.
"There's no vacation for gourmandise! for the manufacturer, who is using the new packaging to encourage people to consume drinkable yoghurts "in the sun or with a snack, on a surfboard or around an aperitif board".
The existing color and graphic codes on the usual bottles have been adopted. The raspberry Vache à boire is adorned with a deep pink two-piece, while the mango-passionfruit and blueberry two-piece comes in pistachio green and dark fuchsia. The Madagascar Vanilla Drinking Cow, one with almond and the other with maple syrup, is dressed in green boxer shorts and towel for the former, and in brown boxer shorts, towel and swimming goggles for the latter.
The visual is similarly balanced, with the name Vache à boire centered on the front, the caricature of the two founders and the brand name above, and the illustration of the fruit below.
Michel & Augustin, which became part of Danone in 2019, has been owned by Italian group Ferrero since last March.
