The long-awaited Miss Ptich Award ceremony took place on July 2 at the Palais des Glace in Paris, where the winners were announced in the presence of participants and judges.
For this fifth edition, aimed at Samusocial de Paris, which fights against precariousness in the Paris region, 14 campaigns were selected from 550 submitted by nearly 1,300 creative artists, students and non-students, from France and Belgium.
"I find it extremely gratifying to see these varied, original, diversified and committed proposals. They renew the way we look at precarity and the way we talk about it. Thank you to the talented students and freelancers for serving our cause and fighting, in their own way, against precarity!" said Vanessa Benoit, General Manager of Samusocial de Paris.
Grand Prix du Jury and Grand Prix Film: La Pub qui vend du rêve (The ad that sells dreams)
The Grand Jury Prize went to La Pub qui vend du rêve, a video produced by five students from Le Quatre by Iscom: LeÌa Alves, Camille Rouchon, Maxime Auber, Nicolas Pharé and Maxime Drillaud. It unanimously won over the jury, and was also awarded the film's grand prize.
La Pub qui vend du rêve hijacks the codes of traditional advertising to highlight a homeless person's dream: to live in a home, with a simple, stable and warm daily routine. Still shots of an ordinary interior take on a whole new meaning.
le grand prix" struck a chord with me in both form and content. In terms of form, the film uses a strong, sober and minimalist production style that suits its subject matter. In terms of content, the film deals with the issue of exclusion in an original way, with a message that challenges and plays with the codes and assumptions associated with advertising" says Luc Wise, jury chairman and founder and CEO of The Good Company.
The film was turned around by director Bruno Aveillan, sponsor of the film category.
It will be shown in Paris cinemas in 45-second format, and on TV in 30-second format on France TV Publicité channels for two weeks, and on Euronews for four months.
2nd and 3rd prizes Film: Richard et Regard
Richard, by Iscom students Victoria Cône and Alexis Jeanneau, won second prize in the film category. It illustrates the life of a man through a photo album whose images disappear when he falls over in the street.
Regard, directed by freelancers Nassim Maoui, Christophe Menz and Mica Komagata, came third. The film is based on a metaphor: that of a man who is invisible to everyone, but who regains his dignity when someone finally looks at him.
Grand Prix display: L'Avis de la rue
The Poster Grand Prix went to Maëlle Hupé, Lison Champiau and Dickson Walters, students at Efet Créa in Paris, for L'Avis dans la rue. These posters use the codes of Google reviews to give a voice to homeless people.
"This is a particularly effective way of raising awareness, with a creation conceived by young people for young people, and this deÌrouting, but so accurate claim around the situation of people living on the street" according to Valérie Decamp, jury member and Managing Director of Mediatransports.
The campaign will run in the Paris metro inside trains from September, with three 250-sided corridor waves until January 2026.
2nd prize Affichage: L'Abonnement solidaire
L'Abonnement solidaire wins second prize in the OOH category. Created by Sup de Pub Paris students Manon Duchanois, Iris Martel and Lou-Anne Courty, this campaign transforms the visuals of streaming platform subscriptions to encourage monthly donations to Samusocial.
"I thought it was very clever in principle, changing habits and the way people donate" says Karine Beinisch, founder and creative director of the agency Plate ou gazeuse.
Thanks to Mediatransports, the campaign will be deployed during the month of September in the interior of the Paris metro.
3rd prize Affichage: Nobody likes to be ignored
Third prize for poster design goes to Personne n'aime être ignoré by Fridette Nana Ndata, Julia Corticchiato, Annette Kongolo Sunga and Valentine Court, students at the Efet Crea school in Paris.
A direct hook on a white background: a simple "vu" that goes unanswered. An analogy with the indifference of everyday life, in a minimal but powerful staging.
Prix Coup de c?ur du Samusocial: Militons contre la précarité (Let's fight against precariousness)
The Militons contre la précarité campaign by two Le Quatre students, Charlotte Largenton and Melvin Zinck, particularly appealed to Samusocial, and was awarded its Coup de c?ur prize.
"The idea is to reverse the roles. To turn the violence of the words we too often hear against those who live on the streets. And above all, we chose to do this campaign for real: we tagged the walls of Paris ourselves." explained the authors.
The campaign will appear in the November and December issues of Society magazine.
DOOH Grand Prix: Changing our priorities
Anas Aboulabdeh, a student at E-artsup, wins the DOOH Grand Prix, new for this fifth edition. This campaign, Changeons nos priorités, juxtaposes an immobile old man with bulky items that are constantly being replaced.
"A very strong campaign visually, which will leave a lasting impression. You can't miss it in the Metro, and you have to stop and watch it all the way. Creative, perfectly in tune with the media and effective. It makes you want to rebel against reality" says Isabelle Musnik, founder of the media company Influencia.
The campaign will run for six months on the Mediatransports network in all French stations.
Radio special mention: Certain noises make all the difference
Romane Colleu, Julie Gelbcke, Ambre Boyer, Fanny Da Silva and Kim Dowon, students at Efap aÌeuros Paris, win a "special radio" mention with Certains bruits font la différence.
Their radio spot plays on the contrast between a warm home and the reality of people living on the streets.
It will be broadcast from August 11 to 24 on Franceinfo, France Inter and the Ici national network.
Grand Prix 360: Street opinion
Presented in two categories, print and 360°, the L'Avis de la rue campaign won over the jury in both categories.
2nd prize 360 exquo: L'Abonnement solidaire and L'Abonnement solidaire
The jury rewarded two campaigns that share the same idea, but have been developed according to two different creative concepts.
Benjamin Marion and Camil Khelifi, students at IIM Nanterre, win second prize in the 360 category for their campaign L'Abonnement solidaire. Their concept: to modernize the gesture of giving by integrating it directly into subscription platforms, making it an everyday reflex.
And Manon Duchanois, Iris Martel and Lou-Anne Courty, who won second prize in the OOH category, also took second prize in the 360 category with their 360 version of L'Abonnement solidaire.
Grand Prix Digital ex aequo: Les insultes qui font du bien and Pay for Walls
The digital grand prize has two winners, Les insultes qui font du bien and Pay for Walls.
Les insultes qui font du bien, by Maxime Drillaud, Camille Rouchon, Maxime Auber, LeÌa Alves, students at Le Quatre by Iscom aÌeuros Paris, uses Twitch lives to turn swear words into donations for Samusocial de Paris.
Pay for Walls, by freelancer Stanislas Brunel, imagines fake articles announcing the end of precariousness, made possible by donations.
3rd prize Digital: Les Talentueux
The third digital prize went to Juliette Bidault, Valentin Durot, Thomas Bartolomei and Leïa Bessad from Le Quatre by Iscom Paris, for Les talentueux, a series of video tutorials hosted by people living on the streets, promoting their skills.
OpinionWay Audience Award: Disparition
Zoé Jean, Margot Altenbach, Lucie Dausse and Lou Geoffroy, students at E-artsup Paris, received 82% of the votes, winning the Public Prize supported by OpinionWay for their Disparition campaign.
Playing with the tragic or positive ambiguity of the word "disappear", the students put into images the most visible action of Samusocial de Paris: helping homeless people get out of this situation thanks to the donations the NGO receives.
"In my opinion, this campaign has made its mark on the French, as it draws attention to those we no longer see, and encourages us to make a difference through donation. I'm sure that its fast-paced nature and three panels will catch the eye of passers-by and raise their awareness of this issue, especially as it appealed to our panel" says Nadia Auzaneau, Deputy Managing Director of Opinionway.
In addition to their 360 prize, Benjamin Marion and Camil Khelifi, students at IIM Nanterre, also won the Internet users' prize for their L'Abonnement solidaire campaign, with a total of 515 votes.
Ready for 2026?
With these awards, Mlle Pitch Awards & Co confirms its singular place in the advertising landscape: a space where social issues and creativity meet without pathos, but with formidable effectiveness.
The 2026 edition will be dedicated to SOS Children's Villages. The next call for projects is expected in autumn.
