A people-oriented logo
For this next edition of the Olympic and Paralympic Games taking place in Paris, no Eiffel Tower (as was the case with the logo selected for the capital's bid in 2016), but three even more emblematic symbols:
- the Olympic flame, representing progress for all;
- the Gold Medal, synonymous with victory and the surpassing of oneself;
- the portrait of Marianne, referring to the French freedom and associating itself with the icon of the Parisian woman, emancipated and combative.
« This face embodies our ambition to put people at the heart of the Games "Tony Estanguet, president of the organizing committee of the Games, says. The goal is to promote the Games " more open, more participative, more inclusive (...) where the spectator is also an actor. It is a logo turned towards people, so that sport occupies more space in the French society. »
With the exception of the rings, replaced by the 3 agitos The logos of the Olympic and Paralympic Games are identical, to reinforce the will of inclusion across disciplines .
A logo that creates change and debate
Created by the agency Ecobranding Royalties The design of the new visual identity for Paris 2024 is marked by its sobriety. The typography, designed for the occasion, is very pure and inspired by the Art Deco style, in a nod to the 1924 Paris Olympics, which used a logo for the first time in its history.
However, the lovers of the emblematic symbols of Paris like the Eiffel Tower or the French cancan are disappointed and testify it on social networks. Others see a resemblance with the logo of the dating site Tinder, or a design that would better suit a hairdresser ..
However, the use of a female face is all the more relevant as it translates a phenomenon never seen before in the Olympic Games: a perfect gender parity among athletes . To support this, the figures reported by the agency Royalties Ecobranding :
- Paris 1900: 2.2% of women;
- London 1948: 9.5%;
- Los Angeles 1984: 23%;
- Tokyo 2020: 48.8%;
- Paris 2024: 50%.
A reduced ecological footprint
The specifications, in accordance with the ecological values defended by the communication agency in charge of the project, asked to design a logo can be adapted to the medium . Thus, a clear version is intended for printing on paper in order to limit ink consumption. Each of the colors composing the graphic charter does not exceed 100% of inking rate. A second version, darker, is reserved for screens to save the battery of smartphones.
The font has also been designed to minimize the resources required in paper (-6%), ink (-17.23%) and data volume (-82% compared to standard font files).
