Which cap flavor will you choose?
This year, Effective a distributor of streetwear, has chosen to entrust the design of its stand at CTCO 2022, the textile and promotional products trade show, to the Black Soap agency located in Paris. For this animation, Effective highlights the qualities of the brand Flexit selected from the different brands in its catalog (Urban Classics, Build Your Brand, etc.).
The concept is playful and original . Indeed, the stand is transformed into an ice cream shop with an American look, where caps of different colors have taken the place of the ice creams in the bins. The descriptions of the flavors are replaced by a presentation of the staged cap. Example:" Raspberry sorbet: Crème de la crème. Eternal best-seller! Flexit's technology offers you optimal comfort. Enjoy a unique experience, thanks to its sporty shape, soft touch and deliciously creamy material! Contains: 63% polyester, 34% cotton, 3% elastane. "
A customer experience focused on the simplicity of object marking
euros through the retailer's stand, the customer follows the steps of the marking of his cap (offered as a sample at the end of the course) and can thus appreciate the simplicity and speed of the customization process :
- choice of cap color Flexit ;
- choice of topping ;
- marking of the cap under thermal press;
- photo shooting in the "refrigerated window" of the stand.
Black Soap and the Reebök pop-up store
Multidisciplinary agency, Black Soap is also a regular of the stand hijacking . Specialized in product launch and placement, press relations and events, Black Soap has notably signed in 2012 the Reebök Classic in the middle of the Citadium Caumartin store (75), for the promotion of the collection Foodista . The concept was based on the transformation of a ephemeral corner in a doner kebab with the effigy of Reebök .
