1) Eco-responsible packaging
Environmental concerns are more present than ever in people's minds and represent an important issue for brands and consumers. Eco-responsible packaging is therefore widely favored in 2022. It implies a set of good production and distribution practices: choice of raw materials, FSC label, printing with water-based inks, etc. The materials used must meet certain criteria:
- biodegradable ;
- recyclables ;
- compostable.
And it's even better if the packaging becomes reusable after its first use. The design of an eco-friendly package is uncluttered to embrace a concept of purity or naturalness.
2) Vintage packaging
Vintage is still in fashion in 2022. Nostalgic and reassuring, vintage graphics and packaging seduce and convey values of elegance and authenticity . The example of Coca-Cola illustrates the point with the current shape of its bottle, copied from the silhouette adopted in 1915.
3) Minimalist packaging
The graphics and design of the minimalist packaging is reduced to the essential and is ideally suited to the luxury sector, but also to various markets, whether for online or in-store sales.
4) Discreet packaging
To counteract the effect of advertising saturation, the discreet packaging is extremely simple in order to highlighting the product itself and mandatory information (ingredients, instructions and precautions, etc.).
"Creative Community", the community of packaging designers
The "Creative Community" is a community being created by Packhelp, which aims to to bring together designers specialized in packaging . The intention is to provide design professionals with a place to exchange ideas, participate in webinars and submit paid packaging projects, available for sale on the Packhelp website.
