DS Smith and Zalando: A strategic partnership for sustainable packaging in Europe

Sustainability has become a key criterion in supply chains, particularly in the e-commerce sector. DS Smith and Zalando, two key players, announce an extended partnership to offer sustainable corrugated packaging solutions. The aim: to reduce environmental impact while optimizing logistics processes.

The partnership between DS Smith and Zalando is based on the application of Circular Design Principles. These principles aim to optimize the use of materials, reduce waste and guarantee maximum recyclability. For Zalando, this means a transition to fully recyclable packaging made from recycled materials. This approach reinforces both companies' commitment to a circular economy.

The new agreement includes the supply of standardized solutions in several European countries, including France, Germany and Italy. This homogeneity enables costs to be rationalized and logistics chains to be simplified. What's more, tailor-made boxes meet the specific needs of distribution centers, while reducing unnecessary volumes.

DS Smith teams are working on packaging that protects products while limiting the use of additional materials such as plastics. Packaging design also aims to optimize transport space, helping to reduce the overall carbon footprint.

One of DS Smith's strengths lies in its ability to rapidly transform used packaging into new boxes, thanks to its closed-loop recycling model. This speed enables us to meet the growing needs of e-commerce, while limiting our environmental impact.

Zalando's aim is to improve the online shopping experience by offering more suitable and aesthetically pleasing packaging. This involves reusable, easy-to-recycle boxes, which meet the expectations of its 50 million active customers.

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