Packitoo expands its HIPE platform with an AI-based tool dedicated to pricing. Called Smart Pricing Assistant, this AI module is aimed at corrugated and solid board converters who want to make their quotations more reliable while preserving their margins in an increasingly unstable market.
Based on historical quotations, orders and actual costs, Smart Pricing Assistant proposes a selling price that takes into account competitiveness, customer behavior and workshop occupancy rates. Each recommendation is based on a predictive model and generates a confidence index.
The price of optimizing one in ten files
Unlike consumer dynamic pricing solutions, this tool from the subsidiary that has been part of Bobst since 2024 takes into account the specificities of the packaging business: management of fixed costs, tools, deliveries, seasonality or volume. The tool integrates directly into the HIPE ecosystem (which includes a packaging configurator, CRM, project management and collaborative tools), and enables several scenarios to be tested before a quotation is sent.
According to Packitoo's tests, around 10% of past quotations could have supported a five-point margin increase without affecting the conversion rate. On a portfolio basis, this represents an average gain of two EBIT points.
Automation without disempowering the sales force
Smart Pricing Assistant does not replace the sales teams, but serves as an objective guide, stresses the publisher. Baptiste, the Packitoo data scientist behind the model, sums up: "It's impossible to know how many margin points we're leaving on the table with each quotation today. With the Smart Pricing Assistant, the right price is calculated mathematically". It avoids inconsistencies between quotes, reduces human error and facilitates adjustment to market conditions.
