The Panini album is one of the traditions that accompanies every soccer World Cup. For the Fifa 2026 edition, Coca-Cola and Panini America have chosen a different formula. Instead of distributing the stickers in traditional Panini pouches, the two partners are using Coca-Cola's PET bottle packaging as a medium.
In North America, customers who buy 500 ml bottles of Coca-Cola or Coca-Cola Zero Sugar bearing the operation's branding will discover a sticker hidden behind the peel-off label. A total of twelve international footballers feature in the collection created for the partnership.
A Panini album on paper and in digital format
The operation, which began on April 15 and runs until July 31, is not limited to stickers on bottles. American and Canadian consumers can also obtain a code to unlock a virtual pack of five stickers each day in the Panini app.
The platform features a digital album, exchanges between collectors and various challenges for fans. Player-related content is also accessible from the application.
Panini World Cup albums have been around since 1970. Over the years, collecting, exchanging and completing the album pages has become a must for many soccer fans.
