Logos and visual identity des éditions Dunod, a book intended for professionals and students in graphic design and communication, is both an inspirational book and a document for analysing logo design.
After a quick reminder of the basic principles of a logo and the major steps in its development, author Matthew Healey, marketing consultant, presents 300 logos from around the world, chosen for their excellent design.
Grouped by areas of activity (13 in total, food and drink, fashion and luxury, sports, web and telecommunications, etc.), these logos are briefly described and analysed (client, history of the brand, studio, designer, typography, colour and approach to design). For each logo, two important graphic elements are visually highlighted. To order this book : click here .
In each category, the author of the logos focuses on one or more logos or visual identities, which he analyses in more detail.
The reader will find there a beautiful selection of the best logos while having in front of him the explanation of the graphic choices. To order this book : click here .
The last part of the book (30 pages out of 240), very interesting, goes into more detail on some essential technical and creative aspects such as the choice of colour, font, format or the development of a complete identity.
Inspirational work, Logos and visual identity also helps to understand how professionals around the world have worked and provides a good foundation for graphic identity design. One may regret, however, that the font size of the book's layout is not a little larger for a more comfortable reading.
Logos and visual identity, Fundamentals and case studies: 300 logos from around the world analysed and commented on by Matthew Healey, published by Dunod, August 2017, format 19 x 26.5 cm, 240 pages, 29.50 euros. To order this book : click here .
