You don't know yet Gary Hustwit ? This American director is known for his documentaries on the graphic conception the typography the product design and the industrial design . And the good news is that he will broadcast his films free of charge throughout the duration of the confinement at the rate of one per week on his internet site .
The first film, which can still be seen until March 24th in its original version with French subtitles, is Helvetica a feature-length documentary on typography, graphic design and global visual culture. It examines the proliferation of a typeface as part of a larger conversation about the impact of typography in our lives.
Created in 1957 in Switzerland by Max Miedinger, the Helvetica police force has survived the times with formidable efficiency. Widely used by graphic designers and typographers, it can be found in the logos of major brands such as Microsoft, The North Face, Jeep and American Airlines. From cigarette packets to road signs to administrative documents, sans serif is everywhere.
A film every week
Gary Hustwit counts in his filmography about ten films, either as a director or as a producer. As a director he has made four films: Helvetica in 2007, Objectified in 2009 that plunges us into the world of product design, Urbanized in 2011 that looks at the design of cities (these three films make up a series on design called Design trilogy), and Rams in 2018, a documentary about the German industrial designer Dieter Rams.
