As we announced in February, the champagne house Ruinart has invented a packaging eco-designed, zero plastic, 100% recyclable. This second-skin packaging, which hugs the shape of the bottle, will be previewed on the market at La Grande Epicerie de Paris from June 8 to July 7, 2020, before replacing all of the house's generic gift boxes.
"Abandoning the visual codes and shapes expected from the boxes used in Champagne, this second skin case is a break with the traditional offer in its category" according to the champagne house.
Entirely made of cellulose fibers, this new case is nine times lighter than the previous box and reduces the carbon footprint by 60% compared to the current generation of Ruinart boxes according to the "environmental balance of packaging" (BEE) method of the Ademe (French Environment and Energy Management Agency).
It was entirely designed in Europe, with the Italian luxury packaging manufacturer Pusterla 1880 and the English papermaker James Crooper. The wood fibres in this case come from eco-managed forests.
It took two years of research and development to develop this second skin case and seven prototypes were created before the final version.
"This new disruptive showcase is a further step in the house's overall approach towards a more environmentally friendly development, from the vineyard to the tasting, integrating all stages of champagne production, including packaging, service tools and visibility"
