Applications for the Miss Pitch Awards creative competition are now open and we now know the precise brief for this competition sponsored by the association for housing for the underprivileged, the Abbé Pierre Foundation. Creative people, professionals or students, have until 28 February 2021 to send in their creations, a 4x3 poster, a 30-45 second video (whether in real image or animation) or a digital and social media activation campaign.
For this event organized by the communication agency Miss Pitch, participants should focus on the way Abbé Pierre would look at the situation of the most fragile among us today.
You'll have to: "To express or represent Abbé Pierre's indignation at this injustice of today, or, more precisely, at the way society views these people (and not to express an opinion on the problems of the most deprived)". It states: "You are therefore asked to reinstall the memory of Abbé Pierre and his positioning in the public space, using the tone of the creation, and if necessary with the help of photos or quotations of Abbé Pierre, provided in the appendix, etc.". "
Achievements will be evaluated by prestigious judges. "The creative grand jury of our first edition of the competition, graciously brings together the greatest French creative talents of today, says Magali Faget, organizer of the Miss Pitch Awards & Co. And it shows that they have heart, a sense of commitment and transmission towards the younger generation".
The jury will be chaired by advertising executive Olivier Lefebvre, president and artistic director of the Fred et Farid Paris agency, and will include Mélanie Pennec, creative director of DDB Paris, Jean-Christophe Royer, creative director of the Rosbeef agency, Tristan Daltroff, creative director of the Buzzman agency, Babeth Auvray-Pagnozzi, director of Les Entremetteurs and advertising director Bruno Aveillan.
"For the Abbé Pierre Foundation, the Miss Pitch Awards competition will contribute to a useful and necessary duty of remembrance among the younger generations who did not know Abbé Pierre during his lifetime and, for some, are even unaware of his existence." notes Yves Colin, communications director of the association for housing for the underprivileged.
The competition involves ?10,000 to be divided among the five winners (one per category, plus the jury's vote and the public's vote).
The key dates of the competition:
from September 1, 2020 to February 28, 2021: reception of achievements
in March 2021: meeting of the jury at the headquarters of the Abbé Pierre Foundation
in April 2021: online voting on the contest site for the election of the public prize
in June 2021: awards ceremony
