More than 2?000 packagings from five continents were sent in for the 14th edition of the packaging design competition, Pentawards. The top prize, the Diamond - Best Of Show Award, was awarded to the american vodka brand Air Co. for its glass bottle .
Here are the seven other winning packages, which took first place in their category:
in the Beverage category,
a bottle of Pridem gin from the Enpedra studio (Spain)
The design of the bottle of this premium gin is based on the representation of a sailor who symbolizes freedom.
Two main elements make up this packaging: the cap in the shape of a sailor's hat "that gives personality to the product and underlines its originality" and the label consisting of four separate parts that surround the entire width of the bottle.
in the Career Project category,
the Happy Ghost bottle by Pavla Chuykina (Russia)
This playful design can be easily reproduced for products on the market. It represents a ghost that appeared in 1916 and has been spotted in recent years on the shelves of liquor stores.
The shape of this character appears in the deep notch at the bottom of the bottle decorated with a pair of eyes.
in the food category,
the tube of NongFu Wangtian sauce from ShenZhen BOB Design (China)
The judges were particularly impressed by the simplicity and effectiveness of the design of this packaging. The designers combined the shape of the chilli pepper with the container.
"With its distinctive and fun design, this product will be the first to hit the shelves, enticing consumers to buy it to try it and share it with friends and family."
in the body care category,
the Puppy makeup kit by Shanghai Nianxiang Brand Design & Consulting Co. (China)
To create this make-up kit base for the Puppy brand, the designers focused on the process of unpacking the product. The user unscrews the "lens", then removes the brush and its cap on the right, which can then be placed vertically in the notch in the upper left corner.
in the Luxury category,
the bottle of Hennessy cognac by Felipe Pantone and Appartement 103 (France)
With only 70 pieces, this collector's edition of Hennessy cognac was created in partnership with the Argentinian-Spanish artist Felipe Pantone.
The bottle is presented in a sober glossy white PET box on the outside that contrasts with the inside. Once opened, the box reveals the graphic world of Felipe Pantone. The box contains a pedestal and shimmering stems that consumers can place vertically to create their own sculpture around the Hennessy bottle.
in the Other Markets category,
packaging of Hema buoys from Magnet Design (Netherlands)
The concept of this packaging is to present the range of buoys as if they had been thrown into mini swimming pools. The idea was pushed to the point of adding a small steel ladder leading to the pool.
in the New Generation category,
the Akio range of soaps by Robert Dadashev of the British School of Art & Design (Russia)
Akio is a Japanese-style soap that turns bathing into a fun and interactive game. With this toy package, parents can play with their children during bath time. It has a removable kimono.
