The French group ExcelRise brings together its companies Ceisa Packaging, Semo Packaging and XL Recycling under a single banner, Reborn, and reaffirms its ambitions in the plastic film recycling and manufacturing market.
Reborn, which is also the name of its recycled flexible packaging brand launched in 2017, manages the entire low density polyethylene (LDPE) recycling chain, from collection to the extrusion and printing of plastic films. It uses mechanical rather than chemical recycling, which requires fewer resources. Reborn generates ?110 million in sales for major food, hygiene and construction groups such as Coca-Cola, Unilever, the Lactalis group and Saint-Gobain.
"We have chosen to take the name reborn to symbolize our rebirth as a more responsible player in society. We have become aware of the need to modify our consumption and production to take into account the scarcity of our resources and the end of life of our products" explains the group led by Arthur Lepage.
Triple the volume of recycled packaging by 2025
Reborn plans to manufacture 80% of its LDPE film production from recycled materials by 2025, i.e. 35,000 tonnes of recycled packaging (compared to 10,000 tonnes currently) representing a saving of over 70,000 tonnes of CO2.
"We strongly believe that plastics have a place in packaging and can act as a responsible and sustainable material from an environmental point of view. We do everything possible to ensure that the conditions for its circularity are met, from sorting and collection at source to processing into high quality products that have nothing to envy to applications made from virgin material"
With 350 employees, Reborn operates five production plants in France, in Bernay in the Eure, Vecoux in the Vosges, Orléans in the Loiret, Ogeu-les-Bains in the Pyrénées-Atlantiques and Montbrison in the Loire. All five sites are renamed Reborn with the name of their region.
