In France, some Choco M&M's are now presented in recyclable packaging. The Mars Wrigley France group, a subsidiary of the American company Mars Incorporated, is testing a new material designed to be recyclable according to the local packaging waste collection and sorting system for its chocolate beads.
Deployed at the Haguenau plant in Alsace in the Bas-Rhin region, the largest M&M's plant in Europe, this experiment aims to reduce the complexity of the packaging layers required for its production. The new packaging under test is a monomaterial composed of polyethylene (PE). It replaces the multi-layer polyethylene and polypropylene (PP) packaging.
The new M&M's Choco pouch in 300 g single-material is available in Carrefour stores, which has supported this project since its inception.
This large-scale test is part of a European Mars Wrigley experimental programme which aims to replace complex plastics by the end of 2021. The M&M's Choco single-material pouch in France is the first eco-design pilot project to be launched on the European market.
Like many agri-food groups today, Mars Wrigley France is committed to waste reduction targets.
It wants 100% plastic packaging to be reusable, recyclable or compostable by 2025.
The group's ambition is to integrate an average of 30% recycled material into its plastic packaging and to reduce the use of virgin plastic by 25% by 2025.
