The year 2017 was a very special year for the Carcenac winery located in the Tarn. The winegrower, Cédric Carcenac, could not make a classic cuvée with this grape. And the result is up to the challenge. With the graphic designer Célia Molinier and the silkscreen printer Lorenz Boegli, the owner of the estate created a white label that only reveals its design in the light of a flash.
"We had a very special year in 2017: the estate was the victim of a fire that almost destroyed everything and that same year I suddenly lost my father. And as winemakers, we express ourselves a lot through our wines, cédric Carcenac confided to us. We wanted a high-end product with an interactive side, but without being too fun or too offbeat. With the graphic designer Célia Molinier, we thought of virtual reality, but it was a bit too gadgetary for this vintage."
The designer then remembered the posters made by the printer Lorenz Boegli, whose drawings appeared only in the glow of a flash. "I discovered this technique at the Luxe Pack show in Monaco and the opportunity to develop it for the first time in France on wine packaging with this project was perfect."
Lorenz Boegli from the Atelier für Siebdruck is a Swiss screen printer who is always on the lookout for new printing techniques. We met him in 2017 for his invention of RGB printing .
For this wine label printed in 3000 copies, the printer used the ink retroreflective of the manufacturer Mistral Graphic, located in Carcassonne. "This ink contains glass microbeads that reflect light, explains the silkscreen. With a flash, this gives a black and white image on the phone screen. The effect is amazing."
To perfect this effect, Célia Molinier has taken up the codes of the top-of-the-range wine label: a very thick, textured paper and a slightly worked white, an embossing on the heart symbol and the silk-screened typeface.
"This tag is a nice nod to my dad."
