Good news for latecomers: the deadline for participation in the great Miss Pitch Awards & Co creative competition has been extended by 15 days. Art and communication professionals and students have until Sunday 14 March 2021 to send in their work on the Abbé Pierre Foundation.
"In these troubled times, the organization has indeed decided to grant additional time to allow all participants to post their campaigns serenely" explains Magali Faget, the founder of the competition.
The first edition of this creative and civic-minded contest organized by the Miss Pitch communications agency is being held in partnership with the Fondation Abbé Pierre, an association for the housing of the disadvantaged.
Four categories to express Abbé Pierre's point of view
Participants must express or represent the indignation that Abbé Pierre would feel about the situations of the most vulnerable in our society. Four categories of production are possible: the 4x3 poster, the 30 to 45 second video, the digital and social media activation campaign and a new category for the "comprehensive and ambitious projects" the transmedia campaign.
"To judge the campaigns, we have assembled a prestigious jury with top creatives working in the biggest communications agencies. It will be chaired by Olivier Lefebvre, the president of the Fred & Farid Paris agency and sponsored by advertising director Bruno Aveillan and Marie-Claude Garneau, creative strategist at the Facebook group."
In addition to significant national media exposure, 12,000 euros in prizes are at stake: the winner of the Jury's Grand Prize will win 4,000 euros, the winner of the Film Grand Prize 2,000 euros, the winner of the Poster Grand Prize 2,000 euros, the winner of the Multimedia Campaign Prize 2,000 euros, the winner of the Digital Campaign Prize 1,000 euros, and the winner of the Audience Prize 1,000 euros.
And this competition is also a chance for the creatives to have their campaign at the Cannes Lions International Festival of Creativity 2021.
