Trade show organizer Reed Expositions France and trade association Popai France have announced the postponement of the MPV point-of-sale marketing trade show and the Popai Awards Paris competition, which were to be held in June.
The 34th edition of the trade show dedicated to POP, fixtures, furniture, digital retail, point of sale consulting and the 57th edition of the industry's achievement contest will take place from Tuesday, October 5 to Thursday, October 7 at Paris Expo Porte de Versailles in Pavilion 1.
"The prolongation of the covid-19 epidemic as well as that of the state of health emergency no longer allows us to consider maintaining our event from June 8 to 10, 2021." say the two organizers in a statement.
"Popai France has been supporting all the actors of the retail industry and more particularly the point of sale marketing sector since the beginning of the health and economic crisis, underlines Sandrine Jean, director of Popai France. It therefore seemed essential to us, with Reed Expositions, to clearly show our support to our members, exhibitors and partners of the MPV show and the Popai Awards competition by maintaining our events in 2021 in order to offer the best possible showcase for the resumption of their activities and the promotion of their know-how.
The last edition of the show, in 2018, attracted 14,000 people.
