Here is an order that brings together very different trades. The large format printing company Signalétik Diffusion, located in Bonneuil-sur-Marne in the Paris region, designed and produced 500 lunch boxes for the French Foreign Legion and for the starred chef Thierry Marx.
These lunch boxes contained the gastronomic menu of April 30, menu concocted by Thierry Marx for the 158th anniversary of the battle of Camerone. This fight which opposed the Foreign Legion and the Mexican groups is celebrated each year as a feat of arms by this corps of the French Army. 100 menus were served to the white kepis and the other 400 sold online to benefit the Legion.
The manager of the six-employee printing company, Marc Pinto, who was contacted by his new customers through word of mouth, tells us: "The Legion drew the graphics for the box. We then had to design the design and its dimensions and carry out the printing and cutting. We proposed to produce not a cardboard box which is disposable but a box which can be reused and which is also recyclable thanks to the classic household circuit. This proposal in polypropylene pleased the chief and the Legion. It's part of our specifications to be a force of proposal."
The 0.8 mm polypropylene was printed on a swissQprint Impala UV flatbed, coupled with a Zünd cutting table. "The Impala communicates with the Zünd, which greatly simplifies production. This order was actually completed in a fairly short time frame. We received final approval a week before the anniversary date."
The printer, who favors short circuits, emphasizes: "Polypropylene is manufactured near Beauvais. From the client to the place where the material is manufactured, through the printing and distribution of this product, the transport radius is less than 100 km. That's not bad, is it? And the swissQprint machines are manufactured, not in China, but in Switzerland."
Today, Signalétik Diffusion has won two new customers. Thierry Marx was particularly seduced by the polypro and the printing quality of the Impala. "There are plans to work together again." And the printing house has already made another order for the army corps, a poster in A3 with the Droptix effect realized on the swissQprint. (For more info on this effect : The Droptix, a 3D optical effect realized in inkjet printing )
