Softness and serenity for 2022
The image bank Shutterstock released its annual report Color Trend 2022 on the colors that will be in vogue next year. Based on " millions of images downloaded worldwide, in which every pixel nuance is counted, as well as recent click-through rate (CTR) performance "This guide presents color preferences that evoke calm and serenity.
Calming Coral: #E9967A
The virtues of pastel shades are no longer to be proven and this year the color Calming Coral conveys concepts of comfort, harmony and peace. Pairing beautifully with other shades in the family, coral can be combined with powdery yellows or pinks to symbolize nostalgia. Combined with a sky blue, the contrast intensifies the notions of comfort and naturalness.
Velvet Violet : #800080
Softness is the order of the day in 2022 and this purple hue, more discreet than usual, is still powerful and bewitching. Its magnetism attracts attention without superfluous artifice and boosts the neon-electric visuals. The emerald green contrasts well with the Velvet Violet .
Pacific Pink : #DB7093
This soft and subtly velvety pink goes well with other flashy pinks, purple or peach tones. The Pacific Pink is ideally integrated into the compositions of sunsets on the beach.
The influence of green
According to Shutterstock's digital data analysis, the green would be the color for conversions and click generation on the Internet during 2021. Jade, lime, emerald or mint green, for example, should boost the performance of future digital creations.
One country, one color
The guide also lists the most commonly used colors by geographic area, in order to visualize the aesthetic trends for international campaigns.
