The logo to the test
Designed by the design studio Studio Bros (USA), Logo Lab is completely free and helps to visualize, in a few minutes, the appearance of a logo in different situations:
- black and white printing ;
- seen from a distance ;
- quick view;
- dissociation among others;
- perception by one type of audience;
- identification;
- versatility, etc.
Logo optimization
To control the effectiveness of a logo with Logo Lab, you just have to upload it on the platform in svg or png format and the result appears automatically, through 10 display steps. Is it balanced in terms of color and how will it translate after several black and white photocopies? How will people with vision disorders or anomalies perceive the design? This preview tool reveals elements that may need to be modified.
The versatility of a logo in terms of format
Logo Lab also displays the loaded logo as it will appear on a business card, as an icon for a mobile application, on a tablet, or even in case of pixelation. And when the logo is truncated, is it still readable? Logo Lab splits the visual identity submitted for testing into 4 thumbnails. Moreover, in order not to be drowned in the mass, as in the case of a sponsor banner for example, the last step simulates this configuration as well.
What reassures the creative people and the customers at the time of the design of their logo, supposed to be sustainable and efficient .
