After whisky , beer , soda , the laundry toothpaste, gum care and cosmetics ketchup could be packaged in paper bottles. Kraft Heinz, the owner of the Heinz ketchup brand, has partnered with Pulpex, the company behind this international project. Together, they will develop a paper-based bottle that is renewable and recyclable.
According to Pulpex, the carbon footprint of these paper bottles is significantly lower than that of glass and plastic. "Once used, they are also expected to be widely and easily recyclable in the paper waste stream."
"We hope to bring this bottle to market and be the first sauce brand to offer consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options." rashida La Lande, chief legal and sustainability officer of Kraft Heinz Company, said in a statement.
This paper ketchup bottle is in the development stage. Next, prototype tests will be conducted to evaluate its performance, then it will be tested with consumers and finally released to the market. The two companies do not specify the marketing date.
"Packaging waste is an industry-wide challenge that we must all do our part to address, says Miguel Patricio, CEO of Kraft Heinz. That's why we're committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices."
And Scott Winston, CEO of Pulpex, adds: "We think the possibilities for paper-based packaging are huge, and when global brands like Heinz embrace this type of innovative technology, it's good news for everyone - consumers and the planet."
In 2021, Pulpex had announced a big news: associated with the paper maker Stora Enso, he started to work on large-scale production of the first fiber bottles. This first production line should be operational this year and the paper bottles should meet the different applications of international brands.
