Digital printing machine manufacturer HP is inviting printers to take part in a webinar on Wednesday, June 28, at 11am. This online conference will focus on "The 6 fundamentals of winning with sustainability". Englishman Steve Lister, expert sustainability consultant for international brands and retailers, will explain how sustainability can be a differentiator for customers, and detail how to win more business with a more responsible offering.
For the past 20 years, Steve Lister has been working with major players in marketing and purchasing to develop sustainable marketing strategies that increase customer impact and engagement while reducing the environmental impact of products. He is also head of sustainability for the UK and Irish branch of Popai, the association of point-of-sale marketing professionals.
On Wednesday, at this conference organized by HP, he will explain how and why large-format printers and printers more generally need to work on these six eco-responsible points: product design, materials, supply chain, manufacturing, logistics and packaging, and end-of-life or recycling.
This webinar, in English with simultaneous translation into French, will last around 45 minutes and will end with a 15-minute Q&A session.
To take part, register now via the link below.
