Unveiled at the Musée d'Orsay on March 5, the poster or rather the two official posters for the Paris 2024 Olympic Games are, according to its creator, Parisian artist Hugo Gattoni, in an article in the Figaro, "a thumbs-up to all today's digital creation, artificial intelligence..." and "manual, almost artisanal work" . It took 2,000 hours of manual labor to create this diptych of two posters, one for the Olympic Games, the other for the Paralympic Games. Together, the two posters reveal a stadium-city teeming with color and detail, with no fewer than 40,000 characters and 47 sports represented.
The visual is festive, the decor inspired by the art deco and art nouveau of the 20s. Pink being the color of Paris 2024, present on the outfits of officials, volunteers and signage, the atmosphere of the diptych is predominantly pink and purple on a pastel turquoise background.
An Olympic poster "as opposed to an institutional poster"
This official poster is "an extraordinary poster" and "unlike an institutional poster" states in Le Figaro, Joachim Roncin, Design Director for Paris 2024, describes it as "a merry b... organized, very organized".
In this grand design, you have to play Sherlock Holmes, magnifying glass in hand, to identify the disciplines represented, find the eight mascots, the famous Phrygians, and above all take the time to wander around this surreal decor. The Organizing Committee told RMC Sports that "the official posters are a joyful, light-hearted artistic interpretation of a reinvented stadium-city. Many elements have been reinterpreted by the artist. It is a representation that is neither exhaustive nor faithful to reality".
In this jumble of images, we see the Stade de France suspended in the middle of a pink Eiffel Tower, the aerial metro passing through the Arc de Triomphe, whose bas-reliefs represent the course of the marathon, the discobolus present at the 1948 London Olympics, the Wallace fountains, a white dove on a diver's arm in reference to the Olympic truce, the gardens of the Château de Versailles, the Stokke Mangeville arch, cradle of the Paralympic Games, the Grand Palais, the Trocadéro, the Invalides, the Concorde, the Tahitian wave of Teahupo'o, the three-masted Belem anchored in a marina, the Patrouille de France, a Marianne as a caryatid, and so on.
Humor is also the order of the day. Hugo Gattoni makes athletes rest on the BMX track and suspends a boxing ring in the air.
These posters are available in color and black & white in 30 x 40 and 50 x 70 formats.
