Alliance Etiquettes expands into Italy thanks to the Samorani Group
This acquisition marks a new stage in Alliance Etiquettes' expansion. Already boasting a network of thirteen printing plants, mainly in France, the group is strengthening its presence in Italy. Samorani, established in Forlì since 1989, offers printing solutions combining offset, digital and screen printing','www.printindustry.news/search/serigraphy');" class="lien-auto-article" href="https://www.printindustry.news/search/serigraphy">screen printing. Its expertise also extends to specific applications such as cardboard substrates, large formats, and diversified materials for merchandising and visual communication.
Strategic diversification into packaging and brand communications
The integration of the Samorani group enables Alliance Etiquettes to move beyond its traditional core business of premium labels. With Procom, the Italian group's integrated communications agency, Alliance Etiquettes has positioned itself to offer complementary services: visual identity creation, websites and interior design. This enables it to offer its customers global solutions, from label production to the design of complete brand strategies.
Etica's, a Samorani Group entity created in 2001, reinforces Alliance Etiquettes' expertise in the field of high-end labels. Thanks to a variety of technologies, from screen printing','www.printindustry.news/search/serigraphy');" class="lien-auto-article" href="https://www.printindustry.news/search/serigraphy">screen printing to hot stamping, Etica's is recognized for the quality and responsiveness of its production. This acquisition is part of Alliance Etiquettes' drive to meet the needs of demanding sectors such as food, beverages and cosmetics.
Although Samorani works mainly in the short circuit, its skills and positioning meet European standards. By joining forces with a company rooted in the local economic fabric of Emilia-Romagna, Alliance Etiquettes strengthens its network while continuing to aim for international development.
Growth sustained by external acquisitions
Since 2015, Alliance Etiquettes has made fourteen acquisitions. This strategy makes it possible to pool know-how while extending geographical coverage. The choice of the Samorani Group is part of this dynamic, adding both specific skills and reinforced access to Italy, a strategic market for printing and packaging.
