Ateliers Cassandre Launches Promotional Tablecloth
Ateliers Cassandre is expanding its product line with custom promotional tablecloths designed for trade shows and professional events.
Printed using sublimation, these tablecloths are available in 310 g fabric or waterproof canvas, depending on intended use. The digital printing facility, located in Wissous in the Essonne department, specializes in bold solid colors, large-format logos, and full-coverage designs, treating the table as a true graphic canvas.
Designed to be portable and reusable, these tablecloths demonstrate that it is possible to print on a textile medium that is still relatively underutilized. This is a way to explore applications beyond the more traditional event-based formats.
DS Impression Creates a Day/Night Reveal OOH Display
DS Impression, a digital printing company based in Conflans-Sainte-Honorine in the Yvelines department, has produced an outdoor poster featuring a day/night ?Reveal? effect that changes its appearance depending on the light source.
Visible during the day under direct lighting, the poster reveals a second visual interpretation as soon as it is backlit at nightfall. The effect is achieved through perfectly synchronized double-sided printing, with precise registration and careful adjustment of ink densities to control the appearance of the visual elements.
The image on this backlit poster maintains consistent resolution and color accuracy, whether viewed in reflection or transmission.
A technical design intended to create an element of surprise in urban displays.
A print on metal mesh for Rabanne by Kokolo
Kokolo %E2euros%93 Textile Printing, a workshop based in Bidart in the Pyrénées-Atlantiques, specializing in screen printing','www.printindustry.news/search/serigraphy');" class="lien-auto-article" href="https://www.printindustry.news/search/serigraphy">screen printing, digital printing, hybrid solutions, embroidery, and textile printing, printed a dress for the fashion, fragrance, and beauty house Rabanne (formerly Paco Rabanne).
The project involved a metal mesh?an unconventional and technically challenging substrate?which required specific adjustments to the printing process. The design is integrated directly into the metal?s structure, resulting in a piece with a strong graphic quality.
This project showcases the workshop's expertise in applying printing techniques to unconventional materials for fashion projects with high technical requirements.
Loire Impression prints a double-sided magnet
In Saumur, Loire Impression?which has 30 employees?took on an unusual technical challenge: printing on the back of a magnetic medium.
At the request of the La Baule %E2euros%93 Presqu?île de Guérande Tourist Office, the printing company developed a magnet featuring a QR code on the back that links to online information and brochures. Problem: The back of the magnet lacks a primer to anchor the ink, and running it through the machine twice exposes the material to thermal shocks that could cause it to warp.
The workshop therefore had to conduct several tests to ensure ink adhesion, print quality, proper registration between the front and back sides, and compliance with drying times.
The result: a double-sided magnet that combines a physical medium with digital access.
