After several months of competition, the Mlle Pitch Awards announced their 2026 winners during a grand gala on July 8 at the Palais des Glaces in Paris. The sixth edition of this major creative competition will be remembered for the campaign?s unprecedented triple win A breakup always leaves its mark , which won the Grand Prix from the jury, the Grand Prix for Print Advertising, and the Grand Prix for DOOH.
Organized by the Mlle Pitch agency to benefit the Villages d'Enfance Ensemble Foundation, this sixth edition brought together 1%E2euros%89647 creatives and students and resulted in 680 campaigns across the categories of print, film, radio, digital, DOOH, 360, and, for the first time, AI-Driven Real-World.
A breakup always leaves its mark; a campaign "Subtle in substance, powerful in its message"
The winning campaign, A breakup always leaves its mark , conceived by Cécilia Autain and Walia Makdessi, students at Sup de Pub Paris, emerged as the overall winner. Their visual features two pieces of modeling clay intertwined, the separation of which leaves an imprint?a metaphor for the bond between brothers and sisters. This entry simultaneously won the Grand Prix from the jury, the Grand Prix for print advertising, and the Grand Prix for DOOH?a first in the history of the Mlle Pitch Awards.
Sylvain Thirache, jury chair, creative director, and former president of the Club des DA, praises a campaign "Subtle in substance, powerful in message, elegant in form" .
Isabelle Moret, executive director of the Villages d'Enfance Ensemble Foundation, believes that she "conveys, with great simplicity but also great power, the lasting impact that the breakdown of relationships has on children."
"It doesn't just tell the story of separation?it shows it. The idea of using modeling clay is a brilliant touch. It belongs to the world of childhood without falling into the expected tropes of child protection." , adds Babette Auvray-Pagnozzi, a jury member, co-founder, and president of Les Entremetteurs.
Thanks to its prizes, this campaign will receive extensive national exposure: posters in the Paris metro and train stations throughout France via Mediatransports, as well as exceptional visibility on the last four pages and four front pages of the daily newspaper Liberation , which is joining the Mlle Pitch Awards this year as a partner for the 2026 Grand Prix du Jury.
The second Print Award goes to Maëlle Hupé, Evan Holl, and Hugo Marest, students at EFET Créa, for their campaign Far from being together .
"The concept is based on a representation of absence, distance, and loss, without resorting to an explanatory or demonstrative narrative. This visual approach highlights the essential role of sibling bonds in a child?s development and emotional balance. The visual treatment thus conveys the message of SOS Children?s Villages with restraint and sensitivity." the three authors explain.
Award-Winning Films and AI
In an unprecedented move, the jury also awarded two Grand Prix Film prizes, tied for first place. The first prize went to The Best Landmark , created entirely using artificial intelligence by freelance designer Aurélie Guilbeau. The second distinguishes Cycling , directed by Lucas Jean-Alphonse, a student at 4 by ISCOM Paris, who uses a bicycle as a metaphor for the bond between a brother and sister who have been separated. Both films will be screened in Pathé-Gaumont theaters via Mediavision, as well as on France Télévisions channels.
Artificial intelligence is also making its official debut in the competition with the creation of a ?Real AI? category. The first Grand Prix in this category goes to Rémy Piantoni for The Monster , while the Grand Prix Film was awarded to The Best Landmark confirms the growing importance of these tools in the work of young creatives.
Radio, Digital, and Audience Choice Award
Among the other awards, Martin Magnan, a student at 4 by ISCOM Paris, won the Radio Grand Prize with Nicknames .
The Grand Prix 360 goes to students from the École Estienne for Our Little Things , while the Digital Grand Prix honors Half , conceived by a team at Ynov Campus Rouen based on the stories of separated siblings.
The Creapills "Coup de c?ur Print & DOOH" Award is presented to One without the other , a campaign that also won the OpinionWay People's Choice Award in the print category.
In the DOOH category, the audience chose *C'est plus la même histoire*, while the Internet Users' Award went to the film *Chez moi, c'est là où y'a mes frères et s?urs*, directed by Lucie Guerbet, a student at EICAR.
An edition marked by freelancers
Another unique feature of this edition was that the jury was composed exclusively of freelance creatives, with Sylvain Thirache serving as chair.
A total of 16 awards were presented, and a prize fund of 25%E2euros%89000 euros was distributed. The winning campaigns will then receive national exposure through the contest?s partners, including Mediatransports, FranceTV Publicité, Mediavision, and Libération.
The seventh edition of the Mlle Pitch Awards will be dedicated to the Toit à Moi organization.
