
Print advertising in 2024: between declining investment and market transformation

Advertising revenues up 9.3% in 2024: digital dynamism in the lead

38 million French people read at least one printed book in 2023

An advertising market slowing down in the first quarter of 2023

Recovery of the advertising market in the print media

Print readers remain in the majority

Annual digital book barometer, reading increases on all media

The Bump delivers 2020 advertising market figures
