KFC restaurant customers will be able to wipe their hands on their receipts. The advertising agency TBWA/RAAD based in Dubai, United Arab Emirates, has come up with a slightly far-fetched campaign to celebrate the freedom to eat with your fingers at the specialist in fried chicken recipes: all printed matter is turned into paper napkins.
The campaign, which begins this month, has been named Napkinized, an adjective created from "napkin", which in English means napkin. Menus, take-out bags, posters, flyers, placemats and receipts from nearly 90 restaurants in the United Arab Emirates and Lebanon are printed on tissue paper.
For this KFC uses a biodegradable ink and wants to highlight the American fast food chain. And according to the magazine specialized in advertising Advertising Age, a UV printer has been specifically adapted to print these tissues.
