How do you make an impression with an advertisement describing how to wash your hands? A Swedish company seems to have found the answer! Medpeople, which specializes in health human resources, in collaboration with the Stockholm advertising agency Le Bureau, published this tutorial printed on a sheet of soap in a newspaper.
After reading the steps for proper hand washing, the reader may crumple the page and run it under water to use soap.
"The pressure on health care systems is extremely high. Therefore, we must do everything we can to reduce the risk of infection and good hand hygiene is important, explains Ebba Lagercrantz, Marketing Manager at Medpeople. We are convinced that this announcement can contribute to this. Partly because of its message, but also because you can wash with it."
This explanatory page was printed on a flat table from the Swiss manufacturer SwissQprint, which is already known for handling a large number of printing media. But the soap sheet is surely a first!
