Despite the health crisis, the market for printed packaging and labels is on the rise this year. A slight increase, but one that has the merit of existing. According to the latest Smithers report, the market is expected to reach The Future of Package Printing to 2025 In 2020, it will be $436.6 billion, compared to $426.4 billion in 2019.
The study indicates that printed packaging volumes were less impacted by the pandemic than other sectors of the printing industry. Although growth in the packaging printing market is limited this year, it will continue to grow at an annual rate of 2.6% to reach $491.1 billion in 2025, Smithers predicts. The two largest packaging segments are cardboard (24.9% of the market by value in 2020) and corrugated board (30.1%).
Carton packs have benefited from the periods of containment with the increase in online shopping, but are also benefiting from growing consumer demand for sustainable environmental practices. A demand that fosters research and innovation. The growth of online shopping has created new revenues for corrugated suppliers and packaging printers. New on-demand packaging boxes adapted to the letterbox format have emerged.
"?Les corrugated cardboard companies develop on-demand box systems for e-commerce shippers, with resized packaging printed and formed after receiving a commande?" explains the study.
Print on Demand allows you to add specific advertising messages targeted at the customer. According to Smithers, while some trade is expected to become physical again after the crisis, the new online shopping habits of consumers may well continue.
Smithers points out that flexo is the most widely used process for printing corrugated board. In 2020, it accounts for 73.8% of the value of corrugated printing production and 79.6% of total production by volume.
