New costs for paper magazines

Regulatory changes that are expected to occur in 2022 and 2023.

Three changes in regulations that should occur in 2022 and 2023 will probably contribute to increase the production cost of the paper magazine, underlines the Idep in its last annual report (November 2020) on the graphic communication markets.

The ban on plastic film

The first change is that the ban in 2022 on plastic film for magazine routing should have a strong impact on production costs, according to the Idep. Although alternative solutions exist and are being developed, they currently generate significant additional costs. As for open routing, the Institute believes it would be poorly accepted by subscribers.

Second regulatory change in Extended Producer Responsibility (EPR). The Idep recalls that the press will lose the exemption it has enjoyed until now, which allowed publishers to pay their eco-contribution in kind by providing advertising inserts to promote the act of sorting and recycling.

Finally, the third point, a definitive ban in 2023 on mineral oils in printing inks after three years of transition during which they could be subject to a penalty for calculating the eco-contribution, explains Idep.

Paper sales remain the primary source of revenue

In its latest report on the graphic communication markets, Idep provides an overview of the various printing markets. Among them, the periodical market has been strongly affected by the health crisis.

Containment has inevitably favoured digitisation with increases in the number of visits to websites and applications ranging from 10% to over 100% (APCM/OJD). Paradoxically, despite the decline in print runs and the explosion of online content traffic, print sales still account for the largest share of publishers' revenues.

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