In his latest Economic letter published in October 2021, the Institute for Development and Expertise in Plurimedia (Idep) unveils the figures for print production by market in France for the first half of 2021.
The Institute points out that, despite the fourth epidemic wave this summer, the expansion of vaccination coverage has greatly reduced the economic impact of the virus. In July and August 2021, the economic activity, considered as a whole, would have continued to progress, to be relatively close to its pre-crisis level, reports the Idep.
In the first half of 2021, all the printing markets are up, with the exception of unaddressed printed advertising, which is down 1%, compared to the first half of 2020. In April, May and June 2021, production, all markets combined, increased by 31% and invoicing by 29%, says Idep. Print imports (all markets) also rose 19 percent in the first half of the year, and exports rose 23 percent.
Printed advertising material
For the first six months of 2021, production of addressed advertising material increased by 13.6% compared to the same period in 2020, Idep reveals. The rebound occurred in the second quarter as with +33%.
Credit: Idep, Economic Letter #59 October 2021
Unaddressed print advertising production was less dynamic with production in the first half of the year at -1% compared to the same period in 2020. Production increased by 17% in the second quarter of 2021, but Idep recalls that it was down 33% in the second quarter of 2020.
Regarding foreign trade, imports of advertising prints increased by 13% in the first half of 2021 compared to the same period last year, and exports increased by 38%.
