Graffiti space, available immediately, very well located, to seize
The company 6ème Sens Retail, which focuses on the purchase and sale of shops and offices in Lyon, is taking the opportunity to make a name for itself through a fun mini-campaign the time of a renovation.
Usually little used by developers, the palisades and tarpaulins of embellishment of facades are however surfaces of communication endowed with a strong rate of visibility. The subsidiary company of 6ème Sens Immobilier has understood this and uses this medium in an original way to surprise and attract attention of a clientele from Lyon.
On an office building acquired at the beginning of the year, located on rue Childebert in the 2nd arrondissement near Place Bellecour, two banners are currently installed. The first, with its ultra-minimalist graphics, announces: " Don't worry, our goods are more beautiful than our tarpaulins ». The second is an invitation to graffiti artists to participate in the decoration of the canvas, accompanied by a like" challenge on Instagram until September 30, 2021.
An autonomous and committed creation in favor of art
Launched internally at the personal initiative of the real estate agency, without the advice of a communication agency , « this campaign is an opportunity to put a smile on your face, to bring a communication on the tone of humor by doing good to everyone "says Anne Caudard, associate director of 6th Sense Retail.
« Promoting the talent of Lyon's graffiti artists is part of our values ", she confirms. « We regularly participate in numerous sponsorships dedicated to Street Art, notably by lending venues for expression or exhibition spaces. »
The winner of the Instagram operation will benefit from additional visibility by decorating the lobby of the 6th Sense Retail headquarters with a giant mural.
The feedback from this display is already very positive from the public and the clientele, as well as from the artists, who have contacted the agency to make sure they don't risk a fine by tagging the tarp!
Emotional marketing based on good mood
Further on, on Avenue Berthelot, 6th Sense Retail continues to ride the wave of the shift to announce the upcoming arrival of an Intermarché in one of its buildings. The message benefits from an optimal identification. It appears strategically in white lettering on a fuchsia background, corresponding faithfully to the graphic charter of 6th Sens Real Estate: " Soon we will hear: no Kevin, cakes are not considered as fruits ».
In communication, as elsewhere, the best ideas are always the simplest and humor does not take away from the pleasure... and the effectiveness of a campaign to reinforce the image of sympathy of a brand.
